CLIENT

Chaiiwala's ECOMMERCE, MOBILE ORDERING & LOYALTY PLATFORM

Development of a chaiiwala branded multi site ordering & loyalty solution. The chaiiwala platform features a branded mobile responsive website & mobile ordering app.

ABOUT

THE CLIENT

chaiiwala was founded in 2015 and has since grown to over 50 sites in the UK, with franchise agreements in place to double that number over the next couple of years.

The business has recently expanded internationally with sites now open in Canada and Dubai. chaiiwala currently has a combination of company owned and franchised sites. chaiiwala has always been at the forefront of innovation within the sector and were quick to realise the potential rewards from adopting a digital first approach.

The business has built up a strong following on social media and approached food2go to commission a branded app & website offering to allow customers to place orders using the latest technology whilst benefiting from loyalty & rewards.

15 % INCREASE

in average basket spend. The average app customer spending significantly more than a traditional instore customer

50 % ADOPTION

of the chaiiwala loyalty scheme. Over 20k+ scheme members within the first quarter

10 %+ ENGAGEMENT

rates for push notifications sent via the chaiiwala app

THE SOLUTION

chaiiwala has deployed a food2go powered solution featuring a branded mobile responsive ordering website and a branded mobile app available for download on both the iOS and Android app stores. A web browser accessible admin tool allows both chaiiwala management as well as store managers to have complete control over pricing, promotions, content & products at each site. 

The food2go solution allows chaiiwala to maintain a global catalogue that is then synced down to all the sites. The sync service can be customised to cover any combination of product title, product PLU, product price, product description, product nutritional and allergy data, product category & promotional campaigns. This allows chaiiwala to service multiple price files based on territory from head office.

The admin panel allows for the easy creation and issuing of push notifications, digital vouchers and interactive surveys as well as providing access to sophisticated reporting functionality. Direct customer marketing e.g push notifications can be sent to all customers or any subset of customer e.g. by store, age group or buying history.

The chaiiwala solution is fully integrated to the existing hardware / POS ( 3S POS) allowing for easy order management and a fully integrated loyalty scheme. 

food2go are a great partner that have taken the time to understand our business and help us develop a bespoke solution that best serves the requirements of our franchisees and customers, both now and in the future. We look forward to a long and prosperous partnership with food2go.

MUHUMMED IBRAHIM

Co-Founder
chaiiwala

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