The Rise of Online Food Ordering: Understanding Trends and Opportunities

The food industry has undergone a significant transformation in recent years, largely driven by the rise of online food ordering platforms. In today’s fast-paced digital age, consumers are increasingly turning to the convenience of ordering food online, leading to a surge in the demand for digital ordering solutions. This blog aims to explore the trends and opportunities associated with online food ordering, with a particular focus on the benefits that businesses can gain by implementing their own branded digital ordering solutions.

Trend Analysis: The Growing Popularity of Online Food Ordering

The trend of online food ordering has experienced exponential growth in recent years, and it shows no signs of slowing down. According to a study by IBISWorld, the online food ordering and delivery platforms market in the United Kingdom has witnessed remarkable expansion, with a revenue increase of over 15% annually. This growth is attributed to various factors, such as changing consumer preferences, advancements in technology, and the increasing penetration of smartphones.

One of the key drivers behind the popularity of online food ordering is convenience. With just a few taps on their smartphones, customers can browse through a vast array of restaurants and menus, place their orders, and have their food delivered right to their doorsteps. This convenience factor has significantly reshaped consumer behaviour, leading to a shift from traditional dining experiences to the ease and comfort of online ordering.

Benefits of Branded Digital Ordering Solutions

  1. Increased Brand Visibility and Recognition: Having a branded digital ordering platform allows businesses to establish a strong online presence. By integrating their logo, colours, and brand identity into the ordering platform, they can create a consistent and memorable customer experience. This increased brand visibility helps in building recognition and loyalty among customers.
  2. Improved Customer Relationships: With their own digital ordering solutions, businesses have direct access to customer data, including order history and preferences. This information can be utilised to personalise offers, promotions, and recommendations, enhancing the overall customer experience. Additionally, businesses can engage with customers through push notifications, order updates, and feedback, fostering stronger relationships.
  3. Enhanced Control and Flexibility: Third-party platforms often impose restrictions and commission fees on businesses. By developing their own digital ordering solutions, businesses regain control over the ordering process, enabling them to customise menus, pricing, and promotions according to their preferences. This flexibility allows businesses to adapt quickly to changing market conditions and respond to customer demands promptly.
  4. Cost Optimisation: While third-party platforms may offer convenience, they often come at a significant cost. By establishing their own digital ordering solutions, businesses can reduce or eliminate the hefty commissions charged by third-party platforms, leading to higher profit margins. Moreover, businesses can optimise their operational efficiency by streamlining order processing and reducing manual errors.
  5. Data-Driven Insights and Analytics: Branded digital ordering solutions provide businesses with valuable data and analytics. They can gather insights into customer behaviour, popular menu items, peak order times, and more. This data-driven approach empowers businesses to make informed decisions, such as menu modifications, marketing strategies, and inventory management, to drive growth and improve profitability.


The rise of online food ordering has transformed the food industry, offering tremendous opportunities for businesses to adapt and thrive in the digital era. While third-party platforms have played a significant role, having their own branded digital ordering solutions can provide businesses with distinct advantages. From increased brand visibility and improved customer relationships to enhanced control and cost optimisation, businesses can leverage these benefits to differentiate themselves and stay ahead of their competition. It is key for food & drink businesses to embrace the trend of online food ordering and investing in their own digital ordering solutions. To see what food2go can do for you book a demo today.