increase in average basket spend
App customers spent significantly more per order.
Turning direct ordering into a core engine of growth.
food2go powers Big John’s direct digital journey across collection, own-driver delivery, tiered loyalty and rewards—connected to central operations and every store through WRS Systems POS.
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POWERED BY
PERFORMANCE HIGHLIGHTS
Historical client-reported results and cumulative platform records from the Big John’s food2go partnership.
digital loyalty adoption
More than 25,000 members joined the scheme.
in total platform sales
Generated through the food2go ordering platform.
From established brand
to connected growth.
01
THE BUSINESSA Midlands favourite built for scale.
Big John’s is an award-winning Midlands takeaway business operating 18 company-owned and franchised stores. Its broad menu, strong value and close relationship with customers have made it a recognised name across the region.
02
THE CHALLENGEMake direct feel effortless at every store.
Create one dependable branded ordering and loyalty experience across 18 stores, all operating a shared menu and pricing model, while fitting the way every branch already operates. The platform needed to support collection and delivery using Big John’s own drivers, route every order into WRS Systems POS and give the central team visibility without adding friction in-store.
03
THE SOLUTIONConnect the customer journey to the operation.
food2go delivered branded responsive web and mobile ordering for collection and delivery, a tiered loyalty and rewards experience, and an ops console for central management. Full WRS Systems integration sends orders directly into the existing POS and tills, supporting smoother fulfilment and end-to-end order visibility.
THE CONNECTED PLATFORM
One connected platform, from order to operation.
The customer experience and the store workflow run on the same connected food2go ecosystem—giving Big John’s a direct channel it can own, operate and grow.
01
Direct ordering
Branded web and app ordering for collection and delivery, fulfilled by Big John’s own drivers.
02
Tiered loyalty & rewards
Points, tiers, rewards and digital vouchers give customers a compelling reason to return direct.
03
food2go ops console
Central control of menus, prices, promotions, content, customer communication and performance reporting.
04
WRS Systems POS
Full integration sends each order into existing tills for acceptance, fulfilment and end-to-end tracking.
The platform has far exceeded all initial expectations and is now the main engine of growth within our business.
Mustafa · Director, Big John’s
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