stores connected
One food2go platform supporting the growing Burger Boi estate.
Making every Burger Boi order direct, connected and rewarding.
food2go connects Burger Boi’s collection, QR table ordering and delivery powered by Uber Direct integration with location-specific menus, pricing and promotions, a group-wide four-tier loyalty scheme, central operations and WRS Systems POS across 20 stores.
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POWERED BY
PLATFORM AT A GLANCE
Confirmed Burger Boi deployment scope as at September 2026.
direct ordering journeys
Collection, QR table ordering and delivery powered by Uber Direct integration.
loyalty tiers
One progressive rewards journey operating across the group.
From established brand
to connected growth.
01
THE BUSINESSA bold burger brand scaling direct.
Burger Boi is a growing UK quick-service brand operating across 20 stores. Its distinctive identity, smashed burgers and loaded menu give it a strong customer proposition—one that needed an equally recognisable digital experience.
02
THE CHALLENGEMake direct feel effortless at every store.
Create one direct digital journey that could serve 20 stores without forcing every location into the same commercial model. Menus, price tiers and promotions vary by location and store type, while loyalty must remain consistent group-wide. Customers also needed the flexibility to collect, order to their table by QR code or choose delivery, with every order reaching the systems store teams already use.
03
THE SOLUTIONConnect the customer journey to the operation.
food2go delivered branded direct ordering for collection, QR table ordering and delivery powered by Uber Direct integration. The Ops Console gives Burger Boi control over location-specific menus, price tiers and promotions, while one four-tier loyalty scheme connects customers and rewards across the group. WRS Systems POS integration completes the journey into day-to-day store operations.
THE CONNECTED PLATFORM
One platform connecting every order, reward and store.
Burger Boi’s customer-facing journeys and operational workflow sit within one food2go ecosystem—combining local flexibility with a consistent group-wide customer experience.
01
Direct ordering
Branded collection, QR table ordering and delivery powered by Uber Direct integration give customers three convenient ways to order direct.
02
Four-tier loyalty
One group-wide points and rewards journey lets customers earn, progress and return across the Burger Boi estate.
03
food2go Ops Console
Central control of location-specific menus, price tiers and promotions, alongside availability, communication and reporting.
04
WRS Systems POS
Integrated order flow connects each digital transaction to the established in-store operation and tills.
COMMERCIAL OUTCOME