stores connected
One branded food2go experience across the Seavers estate.
Connecting five local stores through one direct customer journey.
food2go powers Seavers Fish & Chips ordering for collection and delivery powered by Uber Direct integration, alongside points-based loyalty and 3S POS integration across five stores.
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POWERED BY
PLATFORM AT A GLANCE
Confirmed Seavers deployment scope as at September 2026.
direct ordering journeys
Collection and delivery powered by Uber Direct integration.
points-based loyalty scheme
Ordering and rewards connected around the customer account.
From established brand
to connected growth.
01
THE BUSINESSA local favourite built around fresh food.
Seavers Fish & Chips is a Birmingham-based takeaway brand operating five local stores. Known for fresh fish, natural ingredients and a menu that extends beyond traditional fish and chips, the business combines local familiarity with a growing multi-site operation.
02
THE CHALLENGEMake direct feel effortless at every store.
Create a consistent direct ordering and loyalty journey across five local stores while keeping the experience simple for customers. Seavers needed to support both collection and delivery without disconnecting orders from existing store operations, and give customers a clear reason to return direct.
03
THE SOLUTIONConnect the customer journey to the operation.
food2go delivered branded web and app ordering for collection and delivery powered by Uber Direct integration. A points-based loyalty and rewards scheme connects ordering with repeat visits, while 3S POS integration sends each digital order into the established in-store workflow.
THE CONNECTED PLATFORM
One platform connecting every order, reward and store.
Seavers’ ordering, delivery, loyalty and point-of-sale workflow operate as one connected food2go ecosystem across the five-store estate.
01
Direct ordering
Branded web and app ordering makes it simple for customers to choose their Seavers store and order for collection.
02
Uber Direct integration
Delivery powered by Uber Direct integration connects fulfilment and driver tracking to the direct ordering journey.
03
Points-based rewards
Customers earn points through their account and return direct to redeem rewards and access offers.
04
3S POS integration
Digital orders flow into the existing point-of-sale setup, reducing re-keying and supporting a cleaner store workflow.
The app is key to how we reward our customers and grow direct sales, giving people a simple reason to keep coming back to Seavers.
Ray Deo · Franchisee
COMMERCIAL OUTCOME